In the world of art, it is often said that less is more. In the world of critical illness cover however, more is more – but only when it adds genuine value.
People are living longer and healthier lives than ever before. But as the incidence of some of the most serious illnesses rise, so too does the need for comprehensive and relevant critical illness cover that meets the needs of the modern day.
Medical advancements mean people are much more likely to survive a critical illness.
According to Cancer Research UK, breast, prostate, lung and bowel cancer are overwhelmingly the most common types of cancer in the UK.
Cost of cancer
Having cancer does not only put a physical burden on a family but also a financial one.
The 4th February marks World Cancer Day. If your client does unfortunately face a Cancer diagnosis, a financial cushion to help deal with the additional costs could offer them the chance to focus on their treatment without having to worry about the extra costs they might have to deal with.
Costs relate to everything from travel to and from medical appointments and hospital parking to bigger heating bills as people spend more time at home, domestic help and childcare.
Giving you more
The financial burden of having a critical illness – whether cancer or another condition – is not the same for everyone. Those in work and those with children are more likely to feel the cost of their illness. The impact for those on low incomes also tends to be greater.
In redesigning its critical illness cover Zurich has aimed to give more where it matters, striking a balance between coverage, choice and cost. Senior proposition innovation manager Tim Lewis introduces the key changes in ‘Zurich’s new critical illness proposition – revealed’.
Below we take a closer look at three ways in which the cover gives customers more.