Vitality Launch 2024 Life Claims and Benefits Report

We are pleased to announce the launch of our 2024 Life Claims and Benefits report.

Our results demonstrate how our products cater to modern risks, provide immediate value and engage members, creating a new category of insurance. As we continue to enhance and protect lives, discover how we supported our members throughout 2023.

Our results at a glance

  • We saw a higher life expectancy of up to 5 years for our most engaged members1
  • We deliver better value to our members through behaviour-based premiums, with £43 million saved through Optimiser
  • We’re continuing to respond to the needs of modern consumers, with 1 in 6 Serious Illness Cover claims paid not covered by a typical critical illness plan

Explore the report

1 Life expectancy increase by up to 4.8 years, based on members earning 21+ activity points per week throughout their lifetime