Against a backdrop of changing consumer needs and wider trends impacting our world, genuine product innovation is what’s needed to move the protection industry forward, writes Justin Taurog, VitalityLife Managing Director.
In recent years, the protection landscape has fundamentally shifted. The pandemic followed by an economic crisis have presented both challenges and opportunities for our industry.
A lack of financial resilience for many households has heighted the need for protection, while there are growing numbers of people living with long-term illness.
Meanwhile, medical advancements alongside pressures on the NHS and changes in the way we live and work are all impacting products we offer.